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Marching Orders for 2009
Advice for partners facing uncertain economic times. Plus: a tale of two partners; how partners might benefit from the Obama effect; where Azure fits into the partner ecosystem; more.
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Endangered, Not Extinct: How Partners Can Survive the Recession
Tips to fund IT projects in a credit-crunched world. Plus: looking inside Symantec's partner program; how ISVs can get into SaaS via Microsoft's S+S Incubation Center; what's in Azure for partners; changes in the LAR program; more.
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Microsoft Pinpoint: From Prospect to Partner
Pinpoint seems to be working, but can you squeeze leads from it? Plus: Windows gurus at every corner; selling Office Communications Server 2007; the global financial crisis' impact on IT; more.
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Microsoft Partner Program at 5 Years
Allison Watson looks back at the last five years at the helm of the program; gain sales leverage with large account resellers; Essential Business Server best practices; Microsoft revisits business intelligence; more
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Software Plus Services Takes Shape
Plus: How partners can retool for SMB sales; the changing Microsoft Partner ecosystem; measuring sales success; more.
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Microsoft in Transition
Where Microsoft is headed in the post-Gates era. Plus: Why partners should keep Microsoft's fiscal calendar; sailing into software plus services; hosting partners get edgy as Microsoft looks in the cloud.
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The New Rules of Partnering With Microsoft
Plus: Software Piracy's impact on partners; cozying up to local, regional governments; the gold in virtualization; more.
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Bigger Bucks: 2008 Partner Salary Survey
Good new for partners on the salary front this year, but the future indeed looks cloudy. Plus: specializing in vertical market sales; becoming your clients' trust advisor; N-Central 6.5; more.
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Staying Afloat: Surviving the Recession
6 Tactics for Surviving the Economic Downturn; Hardware Trends; On the E-Mail Trail of the Vista-Capable Logo Saga; Microsoft Selling in The Cloud
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Green Is Good
Partners find innovative ways to tap the green computing segment; selling SaaS to your clients; SQL Server 2008; more.
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Saas: The Highest Hurdle
Microsoft helps partners make a SaaS leap into ERP segment. Plus: Open Value Subscription licensing in plain English; selling Windows Server 2008; turning to legal counsel; lead management; sales accountability; more.
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Managed Service Provider Starter Kit
MSPs: looking for respect, breaking into the biz. Plus: Tools for the MSP; Centro debuts; selling with infrastructure optimization in mind; SAP's CRM 2007; more.
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Marching Orders for 2008
Partners, listen up: Advice, insights from Microsoft insiders, pundits and partners that'll keep your channel sales kicking way past 2008. Plus: Dell goes indirect, how role-playing can help your sales team, and how SAP can help Dynamics partners.
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Know Who's Who
Meet RCP's 23 must-know Microsoft executives, some of them familiar and some less obvious. But all of them can potentially affect your business. Also in this issue, the results of our most recent survey show partners are (mostly) satisfied, partners find gold in financial services, and more.
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The Odd Couple: Microsoft and Cisco
Two IT industry giants learn to live in a world of coopetition. Plus: exploring China's software piracy problem and the impact it has on partners; understanding intellectual property; securing Exchange.
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Sowing the Seeds
Microsoft's bumper crop of software for 2008--how partners can profit. Plus: courting the small and midsized business segment; Systems Center Operations Manager 2007
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Satisfaction Data
Microsoft COO Kevin Turner talks about customer satisfaction and partners; a partner field guide to Software+Services; Symantec and Microsoft square off on security; and Oracle makes an SMB play.
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The Right Stuff: Microsoft's Roadmap for Partners
In this issue: Microsoft execs describe a plan to ensure better coordination with partners in RCP's August cover story. The issue also looks at four "myths" about Microsoft's Partner Program, solution selling tips and what's up with Vista, plus much more.
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Microsoft Competition: The Lay of the Land
In this issue: The July issue takes a look at the competitive landscape for Microsoft. Also included are features on how to get closer to Redmond and mind your manners in the process (don't say "Google"). There's more, with articles on disaster recovery support, Worldwide Parter Group reorganizations and SharePoint Server 2007.
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Partner Paychecks: RCP's First Salary Survey
In this issue: Find out how much your fellow Microsoft partners make, and lots of other important details, in Redmond Channel Partner's first-ever salary survey -- our June cover story. Also, get a sneak peak at what will happen at the Microsoft Worldwide Partner Conference coming up fast in July. Hone your golf and networking skills. Find out about the government IT market in new series on vertical market segments. Use Microsoft Exchange 2007 and Microsoft Office SharePoint Server 2007 to migrate from a Lotus Notes e-mail system, and much more.
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Show Yourself: VARs To Get Better Visibility Under Microsoft Program
In this issue: May's cover story looks at Microsoft's U.S. Partner Revenue Influence Program, which aims to better track the sales contributions of trusted advisors to Large Account Resellers. The issue also has stories on what Microsoft is trying to tell its partners about Dynamics, how to plan for disasters without losing your shirt, partner priorities for the next fiscal year, and more.
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Paving the Way: Jumping Into Managed Services
An independent company finds a new niche as a managed services provider and Microsoft Certified Partner; the inside scoop on Microsoft's Partner Advisory Councils on how they can help you; getting a grip on your search skills; more.
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Dynamics Growing Pains
Microsoft, SAP square off; inside Symantec Ghost's disk imaging and client management solution; more
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Preaching Convergence
Microsoft lets partners get in on unified messaging; joining the Small Business Specialist community; forming your own grassroots group; inside Windows Vista; more
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Partnering for Profitability
Plus: partner strategies for working in an atmosphere of M&As; how to take advantage of technology spending; surviving company politics; a look at Windows Vista, from a partner perspective; more
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Marching Orders for 2007
Plus: how partners can take advantage of search engine optimization; getting sales leads from Microsoft; Office Live; more
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Partners in Security
Microsoft looks to lock down a new market. Plus: Microsoft Visio 2003, Software as a Service, Microsoft Financing, and marketing tips galore.
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That's Close Enough!
Keeping a safe distance from Microsoft. Plus: the end of Go-To-Markets; how to make your brand work with Microsoft's; negotiation; Commerce Server 2007; more.

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Don't Be Afraid of Microsoft Consulting
SVP Rick Devenuti explains how partners can work with Microsoft's consulting services. Also: Selling supply chain services, Q&A with Robert Deshaies, luring venture capital your way, Small Business Acccounting, more.
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Strike It Rich
Brand new technologies in Microsoft's upcoming product wave could spell opportunity for creative partners. Also: Getting a handle on virtual project management; how to be a Microsoft supplier; Microsoft Operations Manager 2005
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Microsoft: World's Biggest Brand
Partners get behind the most powerful marketing icon. Plus, Virtual PC 2004; Microsoft's Partner program revamp -- three years later; and how to get Microsoft haters on your side.
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Best Buy's Small Business Offensive
Plus: Specializing on Microsoft Dynamics, going for the Gold Partner status, and ruminations on Virtual Server 2005 R2


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You Can Grow Your Own Way
Plus: BizTalk means business; upselling to SMBs; preventing employee turnover; when deploying Visual Studio 2005 Team System makes sense for your business; more.
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Navigating Microsoft: A Guide to Redmond's Corporate Maze
Partner perspectives on Microsoft's partner program, Bill Gates' vision for a digital decade, building successful partnerships, Allison Watson on partner tools for profitability, SBS Server 2003 and much more.
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Get Ready for Software as a Service
Microsoft's roadmap for 2006, Software Asset Management, landing great customer references, more.
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Microsoft's Small Business Specialist Designation: What's in It for You?
Plus: Accessing Microsoft's high-tech test beds; 5 keys to selling Microsoft in the enterprise; Linux vs. Microsoft; more
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Ready, Set, SQL!
New BI and development tools, plus peak performance, equals partner opportunity as Microsoft's long-awaited database debuts. Plus: Blueprint for success, 7 keys to selling more upgrades and much more.
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Taking the Partner Pulse
Our 2005 Partner Survey reveals members of the Microsoft Partner Program are mostly a happy, loyal lot. But there?s room for improvement in areas ranging from pricing and licensing to accessibility and security. Plus: Helping partners go vertical, why Microsoft Partner Awards matter and much more.
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Partners Helping Partners
Teaming with other partners can help you solve more customer problems?and generate more revenue. Here's how to do it effectively. Plus: Building a Core Competency; Getting Close to Microsoft; Selling?and Profiting?from SA and much more.
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