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Columns Archive

January 2009
Channel Call
Hazarding a Look Ahead
Uncertain financial climate, new U.S. president, new Windows OS -- all on the horizon and bound to affect partners in some way.
by Scott Bekker
Dynamics Perspective
Azure Plus the Dynamics Partner
The Dynamics-in-the-cloud vision remains murky, but partners can take part in giving it shape as Microsoft figures out how to deliver it the right way.
by Joshua Greenbaum
Selling Microsoft
Make Monday Morning Meetings Count
Get on the right track and start your week off with a well-informed, well-organized game plan.
by Ken Thoreson
Directions
No Rhythm to the Rain
Redmond has been warning and preparing for a difficult financial year. Smart partners should listen up and do likewise.
by Paul DeGroot
December 2008
Channel Call
Forecasting Azure Skies
Never mind the recession. With Windows Azure, partners have a new set of challenges brought on by cloud-based computing.
by Scott Bekker
Directions
Putting the Squeeze on LARs
LARs may become a rarity, as Microsoft proposes changes to limit the earning power of those LARs focused on license-only sales.
by Paul DeGroot
November 2008
Channel Call
Tech Starts to Feel the Pain
IT seemed immune to the financial crisis, but companies are now reacting as news becomes more ominous by the day.
by Scott Bekker
Selling Microsoft
Sprint to the Finish -- in a Whole New Race
You may have a sense of urgency driven by end-of-year deadlines for quotas or bonuses, but you need to show prospects how moving forward at this point will benefit them.
by Ken Thoreson
Directions
Learning from History
Microsoft is cleverly undermining Apple's "I'm a PC" tagline -- a harbinger of humiliation -- by turning it into a positive affirmation.
by Paul DeGroot
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